We started AR PACK in 2022 as fresh Computer Science grads with a big passion for building gaming apps. Powered by a $100K seed investment by the epic AR Studio, we wanted to build the features we were missing in the games we played. As young, inexperienced entrepreneurs we wanted to build a lot, and support every game. Easy Peasy! (or at least this is what we thought).
With our initial beta launch at the summer of 2022, we already supported about a hundred games, and built in house apps for: in-game Skype integration (before ditching it for Discord), an in-game web browser, (clunky) video capture and more. Here’s our launch video. At this point, we got on a lot of people’s radar, and companies started reaching out to us about all sorts of new opportunities. Excited by the attention, and drunk from this initial love - we felt like we could do everything. But, we couldn’t have been more wrong.
In the next two years, we’ve built a touch controller for windows tablets (see here, or here), an integration with TeamSpeak, a very limited store concept, in-game chat across multiple services, jungle timers for LoL and many other features. All of that with a small team of 9 people. As you may assume, or have experienced yourself in the past - the product lacked polish, and frankly - it sucked.